Every client starts as a “browser.” They explore portals, click on listings, and save homes — often without reaching out to an agent. HomeHunter bridges that gap by giving you visibility into what they’re doing. The real power comes when you use this visibility to start meaningful conversations and guide clients toward taking action.
This guide gives you step-by-step workflows and ready-to-use scripts to help you convert passive browsers into active buyers.
Step 1: Spot the Right Moments
Look for these key signals in your dashboard:
- First Favorite → A strong sign of real interest.
- Activity Spikes → Multiple listings viewed in one session means urgency.
- Shift in Criteria → Moving from condos to single-family homes, or from one neighborhood to another.
- Returning to the Same Area → Indicates they’re narrowing their focus.
Step 2: Start the Conversation with Context
Use what you see in their browsing to craft tailored outreach. Examples:
- After first favorite
“I saw you saved a home in [neighborhood]. That’s a great area! Do you want me to pull together a quick comparison of similar listings?”
- After an activity spike
“Looks like you’ve been checking out several 3-bedroom homes today. Are you looking to move quickly? I can show you options that aren’t on every portal yet.”
- After a shift in criteria
“I noticed you’re now looking at larger homes near [school/area]. Do you want me to send you an updated market snapshot for that area?”
Step 3: Deliver Value Immediately
- Generate a Market Report → Send them AI-generated insights with comps, school data, crime stats, and amenities.
- Suggest Similar Listings → Use HomeHunter’s suggestions to keep them engaged.
- Highlight Next Steps → Offer to schedule showings or jump on a quick call.
Step 4: Invite to the Next Step
Always end your outreach with a clear, simple invitation:
- “Would you like to see this home in person?”
- “Can I send you three similar homes in your price range?”
- “Want to jump on a 10-minute call to refine your search?”
Conversion Scripts You Can Reuse
For Early-Stage Leads
“I see you’ve been browsing homes in [city]. Many buyers at this stage want to get a sense of prices. Would you like a quick market report for that area?”
For Warm Leads (multiple favorites)
“You’ve saved a few homes in [neighborhood]. That tells me you’re getting serious. Should I line up a couple of showings for you this week?”
For Round Robin Leads (not linked yet)
“Welcome to HomeHunter! I’m [your name], a local agent. I noticed you’re exploring [city/area]. Can I send you a curated list of homes that fit your search?”
For Pipeline Revival
“Hey [name], I saw you’ve started browsing again. Do you want me to update you with what’s new on the market since you last looked?”
Advanced Workflows
- Daily Dashboard Review
Spend 5 minutes each morning scanning for: - New verified clients
- Clients with new favorites
- Any activity spikes
Send one quick outreach message for each.
- Market Report Fridays
At the end of the week, generate and send market reports to active browsers. Frame it as “weekend homework.” - Follow-Up Cadence
- Day 1: Invite/first touch.
- Day 2–3: Follow up if “Invite opened” but no install.
- Day 5: Share a market report if browsing is active.
- Ongoing: Reach out every time a new favorite appears.
Best Practices
- Lead with insight, not pressure. Show you’re paying attention.
- Keep it short. Use one or two sentences + a call to action.
- Be proactive. Don’t wait for clients to ask questions — anticipate them.
- Leverage AI Assistant. Use reports and suggestions as “conversation starters.”
Takeaways:
- Watch for favorites, activity spikes, and shifts in search behavior.
- Use scripts tailored to the client’s activity, not generic check-ins.
- Always deliver value first (reports, suggestions, insights).
- End every interaction with a clear next step (call, showing, list).