Why Dormant Leads Matter
Most agents have a list of “cold” leads — people who showed interest at some point but never converted. Traditionally, re-engaging them has been guesswork. With HomeHunter, you can see when those leads start browsing again and use that as a warm re-entry point.
How Alerts Work
- Activity Alerts → Get notified when a dormant lead resumes browsing.
- Favorites Alerts → See when they save their first new property after a long pause.
- Market Report Triggers → Use AI-generated reports as a reason to reach out.
Re-engagement Workflow
- Identify Activity
- Check alerts for leads with new browsing or favorites after weeks/months of inactivity.
- Reach Out Immediately
- Speed matters — your fast follow-up can beat other agents.
- Deliver Value
- Send a market report, highlight a recent sale, or share new listings in the area they’re browsing.
- Re-establish Contact
- Keep it light and service-oriented. Don’t pressure — show that you’re paying attention and ready to help.
Scripts for Revival
After First New Activity
“Hey [name], I noticed you started looking again in [neighborhood]. The market has shifted since you last searched — would you like a quick update?”
After Saving a New Favorite
“That home you saved in [area] is a strong pick! Do you want me to send you a detailed report on how it compares to others nearby?”
For Market Trends
“Inventory in [city/area] has changed a lot in the past few months. Since you’re back browsing, I can share what’s new — would that help you?”
Best Practices
- Act quickly — re-engagement works best within 24 hours of new activity.
- Focus on value — lead with insights, not pressure.
- Use automation — let alerts guide your follow-up so nothing slips through.
- Segment your outreach — not every dormant lead is ready now, but every touch keeps you top of mind.
Takeaways:
- HomeHunter alerts let you know the moment a dormant lead reactivates.
- Responding fast with value can revive old relationships.
- Focus on insights, not pressure, to rebuild trust and momentum.