Clients often ask how HomeHunter “knows” what homes they’re looking at.
Agents who can explain this clearly build trust — and show that the tool is transparent, privacy-compliant, and designed to help both sides.
How It Works
1. Browser Extension
When a homebuyer installs the HomeHunter Chrome extension, it activates a small, secure reader that recognizes when they’re viewing a real estate listing.
- It looks only at public listing information (like address, price, beds, and photos).
- It never captures passwords, private messages, or unrelated web activity.
2. Page Recognition
The extension detects when a user is on a supported property portal and automatically:
- Identifies the property URL and pulls its key details.
- Saves that data into the user’s private HomeHunter account.
- Syncs it to their connected agent’s dashboard in near real time.
3. Privacy and Control
- Clients must opt in by creating an account and agreeing to the privacy policy.
- They can disconnect their agent anytime from their settings.
- No data is ever sold or shared with third parties.
- Agents only see what clients explicitly allow through the HomeHunter connection.
What Data Is Captured
| Category | Example Data | Notes |
|---|---|---|
| Listing Info | Address, price, beds/baths, square footage | Always included |
| Portal Source | zoopla.co.uk, fotocasa.es, realtor.com | Identifies the site of origin |
| Favorites | Listings users have “hearted” | Synced instantly |
| Browsing History | Recent viewed homes | Stored securely and visible only to connected agent |
| Generated Reports | Market reports created via AI | Linked to the same location data |
What’s Not Captured
❌ Private messages or contact forms on portals
❌ Email addresses or logins from other websites
❌ Non-real-estate browsing activity
How to Explain It to Clients
“HomeHunter only tracks the pages you visit on property sites — not your entire browsing activity.
It saves that info privately so I can better understand what you’re looking for and send more relevant options.”
That simple phrasing reassures clients while emphasizing the collaboration value.
Pro Tips for Agents
- Use data capture as a selling point — it makes client preferences visible without constant check-ins.
- If clients seem unsure, show them the Favorites or History view in your dashboard so they can see exactly what you see.
- Reassure them that they can disconnect at any time — transparency builds long-term trust.
Takeaways:
- HomeHunter tracks only public property listings viewed by the client.
- Data capture is secure, permission-based, and compliant with privacy laws.
- Agents see client browsing and favorites to deliver more relevant recommendations.
- Clients stay fully in control of what’s shared and can disconnect at any time.